Soda Pop Social — D2C Performance Marketing That Actually Scales
D2C Performance Marketing Agency

We Don't Just Run Ads.

We Scale D2C Brands Past $1M/Month.

Meta Ads, Google Ads & Creative Strategy built exclusively for D2C brands — not restaurants, not real estate, not everyone. Just D2C. And we have the receipts to prove it.

$7M+
Revenue in 12 Months
3x+
Avg. Blended ROAS
$1.6M
Peak Single Month
50+
D2C Brands Scaled
Certified Partners
Meta Business Partner Google Partner Shopify Partners Meta Ads Google Ads Creative Strategy Retention
Sound Familiar?

Your Brand Is Stuck. And You Know Exactly Why.

Most D2C brands plateau between $50K–$500K/month — not because the product is bad, but because they're running into the same four walls.

🔥

Burning Budget with Nothing to Show

You're spending $5K–$20K/month on Meta. ROAS is inconsistent. You're not sure if it's the creative, the audience, or the algorithm — so you keep tweaking and hoping.

Sound familiar? Keep reading.
🎨

Creative Feels Like Guesswork

You know creative is important but you have no system — no hook testing, no performance data, no idea why some ads blow up and others bomb. It's exhausting.

You need a framework, not more content.
🏢

Your Agency Doesn't Understand D2C Math

They talk about clicks, impressions, and CPMs. But do they know your contribution margin? Your LTV? Your payback period? Generic agencies run generic playbooks.

D2C is different. Your agency should know that.
📉

You're Acquiring Customers, Not Building a Business

90% of your budget goes to acquisition. Zero email automation. No WhatsApp flows. No retention strategy. Every customer you've paid to acquire is a one-time transaction.

That's revenue leaking every single day.
📈 Live Case Study · 2025–2026

$0 to $7M+ in 12 Months.
Here's Exactly How We Did It.

In March 2025, we onboarded a D2C brand starting from zero ad spend. We built the full stack — Meta, Google, creative strategy, and retention. By October they crossed $1M in a single month. By February 2026 they hit $1.6M in one month. 12 months in: over $7M in total revenue generated.

$7M+
Total Revenue Generated
3x+
Blended ROAS
$1.6M
Single Month Peak
12 mo
Zero → $1.6M/Month
✓ Verified Result · 2025–2026
"We'd tried two agencies before Soda Pop Social. Both ran the same audiences for months and blamed iOS14 when results didn't come. Within 60 days of working with Arjun's team, our ROAS stabilised, our creative hit rate improved dramatically, and for the first time we had a scaling playbook we actually trusted."
D
D2C Brand Founder
Health & Wellness · E-commerce
Shopify Analytics · Mar 25, 2025 – Apr 29, 2026 · Verified Screenshot
Gross sales i
$7,635,537.67
↑ 9.2K%
Returning customer rate
Confidential
Orders fulfilled i
59,975
↑ 11.2K%
Orders i
63,078
↑ 10.6K%
Total sales over time
$7,125,472.25
↑ 15.1K%
Mar 25, 2025 – Apr 29, 2026
Feb 18, 2024 – Mar 24, 2025
Total sales breakdown i
Gross sales$7,635,537.67 ↑ 9.2K%
Discounts−$686,418.95 ↑ 1.8K%
Returns−$187,371.77 ↑ 111.9%
Net sales$6,761,746.95 ↑ 14.4K%
Shipping charges$362,565.56 ↑ 442.6%
Return fees$0.00
Taxes$1,159.74
Total sales$7,125,472.25 ↑ 15.1K%
What We Do

Four Levers. One System. One Revenue Number.

We don't offer a menu of services. We build one integrated D2C growth system — where every piece works together to compound your results.

Meta Ads (Facebook & Instagram)

Full-funnel Meta campaigns that move buyers from cold scroll to repeat purchase. Built on data, not intuition — and scaled only when the numbers say so.

  • CBO & ABO architecture matched to your funnel stage
  • Audience research, lookalikes & interest stacking
  • Hook rate & thumb-stop analysis weekly
  • Systematic scaling to 5–8x ROAS
🔍

Google Ads

Capture high-intent buyers at the exact moment they're searching. We run Search, Shopping, and Performance Max as one unified strategy — not isolated campaigns.

  • Brand + competitor + category Search campaigns
  • Google Shopping feed audit & optimisation
  • Performance Max with custom audience signals
  • YouTube retargeting for warm audience conversion
🎯

Creative Strategy

The #1 lever most brands underinvest in. We build a creative testing machine — not just producing content, but engineering which concepts win and why.

  • Structured creative hypothesis framework
  • 10–15 net-new concepts tested per month
  • Hook, hold rate & scroll-stop analysis
  • UGC brief writing & creator direction
🔄

Retention & Automation

Your paid acquisition builds a customer list. We turn that list into a revenue engine. Email flows and WhatsApp sequences that run 24/7 without you lifting a finger.

  • Abandoned cart recovery (email + WhatsApp)
  • Post-purchase upsell & cross-sell sequences
  • Win-back campaigns for lapsed buyers (30/60/90d)
  • LTV optimisation — the metric that makes scaling sustainable
Our Process

From Onboarding to Scaling —
No Ambiguity. No Surprises.

Here's exactly what happens from the moment you sign to the moment your brand starts hitting new revenue records.

01
Week 0

Free Audit — We Find Your Money Leaks

Before we touch your campaigns, we audit your entire setup: ad accounts, landing pages, offer, creative library, and funnel. We identify exactly where budget is leaking and what's holding your ROAS back. This audit alone is worth more than most agency strategy calls.

02
Week 1

Custom 90-Day Scaling Roadmap

We build your complete strategy — campaign architecture, audience targeting, creative testing plan, retention flows — in one document. You see the full plan before we spend a single dollar. No black boxes.

03
Week 2

Launch, Learn, Iterate Fast

We go live within 5 business days. The first 2–3 weeks are the learning phase — we're building data, not hitting targets. Creative iterations every 10 days. Weekly Slack/WhatsApp updates with real numbers. You always know what's happening and why.

04
Month 2+

Scale What Works. Kill What Doesn't. Relentlessly.

Once winning campaigns and creatives are identified, we scale aggressively using proven budget-scaling frameworks (≤20% budget increase every 48–72 hours). ROAS stays stable. CAC stays controlled. Revenue goes up.

Why Soda Pop Social

Why D2C Brands Fire Their US Agency and Hire Us Instead

Not because we're cheaper. Because we're better at D2C — and the numbers prove it.

Specialisation

We Only Work With D2C Brands

No restaurants, SaaS, or real estate on our roster. Only D2C. That depth means we understand contribution margins, LTV payback, seasonal inventory risk — everything a generalist agency glosses over.

Cost Advantage

US-Level Strategy at 40–60% of US Prices

A comparable US agency charges $3K–$8K/month for what we deliver. You get the same (often better) strategy with more budget left for actual ad spend. That's a competitive moat that compounds over time.

System Thinking

One System, Not Four Separate Services

Meta, Google, Creative, and Retention aren't four different channels — they're one machine. We build them together. One revenue target. One team accountable. That's how you actually scale.

Creative Edge

Creative Testing as a Competitive Weapon

While your competitors guess, we run 10–15 structured creative tests per month with clear hypotheses. We know which hooks drive thumb-stop, which angles drive conversion, and what to make next — before you ask.

Transparency

No Black Boxes. Ever.

Weekly Slack updates with real numbers. Monthly reports with full attribution breakdowns. Quarterly strategy reviews. We'll never hide behind "the algorithm" or pad metrics to protect ourselves.

Mindset

We Think Like a Co-Founder

If your landing page is costing you conversions — we'll tell you. If your offer needs work before scaling — we'll say it. We're invested in your actual growth, not just our retainer.

Client Results

Real Numbers From Real D2C Brands

Not cherry-picked. These are the kinds of results we aim for with every single client we take on.

4.8x ROAS · Health & Wellness
★★★★★
"We scaled from $40K to $180K/month in 4 months. The creative strategy framework was a complete game-changer. Our hook rate jumped from 18% to 37% within 6 weeks — which made everything else work better."
R
Ryan T.
Health & Wellness D2C — Australia
3x ROAS · Fashion D2C
★★★★★
"I was burning $15K/month on Meta ads with nothing to show. Arjun's team diagnosed the problem in the audit call before we even signed. Within 90 days, 3x ROAS and CAC down 35%. The creative layer made all the difference."
S
Sophie L.
Apparel D2C Brand — United Kingdom
$1.5M/Month · Multi-Category D2C
★★★★★
"Hitting $1.5M/month consistently. What separates this team is how they think about Meta and Google together — not as separate line items but as one funnel. I've never had a team this bought into the outcome."
M
Marcus J.
D2C Brand — United States
Before You Apply

We're Selective About Who We Work With

We deliberately cap our client roster. Here's exactly who we're built for — and who we'd be doing a disservice by working with.

✓ This is for you if...

  • You're a D2C brand doing $10K–$2M/month in revenue
  • You have a proven product with real buyers
  • You're spending (or ready to spend) $3K–$50K/month on ads
  • You want a data-driven partner, not a hands-off vendor
  • You can make decisions quickly and provide feedback on creatives
  • You want radical transparency — no vanity metric dashboards

✕ This is NOT for you if...

  • You're still validating your product or have no paying customers
  • You want guaranteed ROAS written into a contract from Day 1
  • Your current ad budget is under $3K/month
  • You've parted ways with 3+ agencies in the past year
  • You want to own creatives but not trust the strategy behind them
  • Your main selection criteria is the lowest price available
FAQ

Every Question You'll Have Before the Call

We'd rather answer these upfront than waste 10 minutes of your call on basics.

Weeks 1–3 are setup and algorithm learning. Meta needs 50+ conversions per ad set per week to exit the learning phase — so early numbers are not indicative. Most clients see ROAS stabilise meaningfully by week 4–5. By Month 2, you'll have clear data on what's working. We set explicit 30/60/90-day milestones in your onboarding doc so you're never left guessing where we stand.
Single platform (Meta only or Google only) starts at $1,200/month. Full-service (Meta + Google + Creative Strategy) starts at $2,500/month. We don't give exact quotes before the audit call — because we only recommend what you actually need, and that depends on your funnel. Some clients with strong ad accounts need less; some with gaps need more. We'll be upfront on the call.
Yes — we actively serve brands in the US, UK, and Australia. We invoice in USD, communicate primarily via Slack, and have IST-to-EST/AEST overlap hours built into our workflow. The cost advantage is significant: you get a team that has scaled brands to $1.5M+/month at 40–60% of what a comparable US or UK agency charges. More of your budget goes to ads, not agency fees.
Creative strategy is part of every engagement — not an optional add-on. We write the briefs, design the testing framework, analyse hook and hold rates, and direct your design team or UGC creators. If you have an internal designer, we direct them with detailed briefs. If you don't, we can connect you with our vetted creator network. The creative layer is non-negotiable because it's the #1 lever for D2C ad performance.
3-month minimum, then rolling monthly. Here's why: Meta's algorithm needs 6–8 weeks to fully optimise, and a 30-day trial gives you data from the learning phase — not real performance. If we haven't hit your agreed milestone by Day 60, we'll waive Month 3. That's the confidence we have in what we do. After 3 months, you stay because results keep you — not a contract.
Just give us view-only access to your Meta Ads Manager and/or Google Ads account, share your website URL, and block 30 minutes. We'll come having already audited your accounts, identified your biggest revenue leaks, and prepared a clear picture of what scaling your specific brand could look like. Most clients say it's the most useful 30 minutes they've spent on their marketing this year.

Stop Guessing. Start Scaling.
Book Your Free D2C Audit.

A free 30-minute call where we audit your ad accounts, pinpoint where you're losing revenue, and map out what scaling looks like for your brand. No pitch. No fluff. Just a diagnosis.

Book Your Free D2C Audit Call
Pick a time that works — we'll review your ad accounts before the call.